What is EMPAYG?

EMPAYG is a monetisation platform for digital content. It is to digital reader revenues, what AdSense is to online advertisements. A "pay-as-you-go" subscription and payment option that can be integrated into the website by the publisher with a simple piece of code. It allows charging users based on time spent. EMPAYG handles the login, charge, payments, content, and other parts of the interaction with the help of its widget. PAY AS YOU GO (PAYG) PAYG is the payment method where the charge is synchronised with the consumption of the product (goods or service). For digital content, this would mean micropayments based on usage of different services instead of any upfront charge. Adoption of PAYG model for digital content yield unique benefits for readers and publishers: For readers, no upfront charge provides the flexibility to explore and pay as they consume the content. It does away with the uncertainty over expected usage and value. The charge is based on their usage thu


It works for all forms of content- writing and video, ad-supported and paid-only. It supports multiple revenue streams, so one can set different offerings based on their reader demographics and value propositions. PAYG model generates revenue from the first read itself and does not need any number of free articles (as in metered paywalls). Its ability to cater readers with low usage allows us to set the period (monthly or weekly) prices higher. Significant growth in revenues of publications is expected over existing revenues streams of advertisements and paywall.

EMPAYG connects readers and publishers. Publications decide own rate and monthly cap (equivalent to a fix monthly subscription). The product flow is extremely frictionless. Readers do not need a separate account or commitment of fund for every other publication. The subscription and payment is completed simply by logging in with the EMPAYG account. No charge upfront. The readers are charged on the base of Time Spent reading, which is adjusted for inactivity and off screen time. This promotes quality content over clickbait, as revenue is dependent on the time-spent reading instead of the number of clicks. The charge is transferred from reader to publication at end of session. It saves reader from fraudulent charges as the charges are processed by EMPAYG. In addition, this eases compliance for publications.

EMPAYG is valuable for both, readers and publishers.


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