What is EMPAYG?
EMPAYG is a monetisation platform for digital content. It is to digital reader revenues, what AdSense is to online advertisements. A "pay-as-you-go" subscription and payment option that can be integrated into the website by the publisher with a simple piece of code. It allows charging users based on time spent. EMPAYG handles the login, charge, payments, content, and other parts of the interaction with the help of its widget. PAY AS YOU GO (PAYG) PAYG is the payment method where the charge is synchronised with the consumption of the product (goods or service). For digital content, this would mean micropayments based on usage of different services instead of any upfront charge. Adoption of PAYG model for digital content yield unique benefits for readers and publishers: For readers, no upfront charge provides the flexibility to explore and pay as they consume the content. It does away with the uncertainty over expected usage and value. The charge is based on their usage thu